Pretty Lavish: From a Living Room Dream to Bridging the Gap Between High Street and Designer Fashion

Every great brand begins with a vision, and for sisters Stephanie and Samantha Frost, that vision took shape in the corner of their living room in 2013. Fueled by a desire to make luxury clothing accessible without sacrificing quality, the duo launched Pretty Lavish, a womenswear label that would go on to redefine affordable luxury. What started as a small operation quickly grew into a celebrated name in British fashion, known for its sophisticated designs and timeless appeal.

Humble Beginnings in the Frost Family Home

The idea behind Pretty Lavish was born out of a gap in the market: a lack of affordable yet luxurious womenswear. Working from their mum’s loft-turned-studio, Stephanie and Samantha poured their creativity into their first collection. It was an instant success, with customers resonating with the brand’s ethos and designs.

Encouraged by the enthusiastic response, the sisters committed themselves fully to their dream. By 2017, Pretty Lavish had outgrown their family home, leading to the opening of their first store and office space. This leap marked a turning point, allowing the brand to grow into the powerhouse it is today.

Bridging the Gap Between High Street and Designer

Fast forward to the present, Pretty Lavish continues to cement its place in the fashion industry by offering collections that sit perfectly between high street practicality and designer elegance. The brand is renowned for its sophisticated occasionwear, luxury knitwear, and more recently, its sleek bridesmaid’s collection.

Pretty Lavish designs are celebrated for their timeless versatility, whether it’s an elegant dress for a special event or cosy knitwear for a relaxed evening at home. By focusing on classic trends with a modern twist, the brand appeals to women who value quality, style, and affordability in equal measure.

“We’ve always wanted Pretty Lavish to feel special but approachable, making every woman feel like luxury is within reach,” says co-founder Stephanie Frost.

Designed in the Heart of the Countryside

At the heart of Pretty Lavish’s success is its commitment to thoughtful design. Each piece is meticulously crafted at their head office in the scenic countryside just outside London. This tranquil setting inspires collections that balance elegance with comfort, delivering pieces that effortlessly fit into a variety of lifestyles.

From statement eveningwear to understated essentials, Pretty Lavish designs are created with passion and purpose, ensuring every customer feels confident and stylish in their wardrobe choices.

Looking Ahead: A Legacy of Accessible Luxury

Pretty Lavish’s journey is a testament to the power of determination, creativity, and understanding the needs of modern women. What started as a living room project has become a trusted name in fashion, offering high-quality pieces that empower women to look and feel their best.

As the brand continues to grow, Pretty Lavish remains dedicated to its founding principles: making luxury clothing accessible, designing timeless collections, and bridging the gap between high street and designer fashion.

Discover Pretty Lavish

Whether you’re searching for the perfect outfit for a special occasion or elevated everyday essentials, Pretty Lavish has something for every woman. Explore their latest collections and experience the perfect balance of luxury and affordability by visiting Pretty Lavish.